The population of affluent Americans -- defined as those with household income and income producing assets (IPA) in excess of $100,000 -- continues to grow and now comprises 19 percent of all U.S. households, according to a recent Nielsen Company analysis.
- There are now 22 million U.S. households that earn $100,000 or more
- This is a 23 percent increase in affluent households from a decade ago after adjusting for inflation
- These affluent American households control $22 trillion in assets
Source: Nielson Company, May 2008
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