How Luxury Consumers Spend Their Money

Luxury consumers (defined as those with HHI $100K+) have bought the following in the last two years:

• 71%: a vacation valued at $2000+
• 11%: a watch valued at $2000+
• 17%: a piece of jewelry valued at %5000+
  

Source: Guideline, 2008

Spending Habits of the Business Elite

The business elite, defined as execs with 250+ employees and salaries of $400K+, exhibit the following characteristics:

• 43% take $3000+ per person vacations
• 1 in 4 own vacation homes
• 1 in 4 own jewelry in excess of $4000

Source: Brandweek, May 17 2008. Click headline for full story.