Internet and Televison Ads Most Effective Media For Targeting Business Elite

The business elite, defined as execs with 250+ employees and salaries of $400K+, do respond to advertising.

Percentage of the Business Elite Who Recently Made a Purchase
Based on a the Following Type of Ad:

Internet: 55.3%
Television: 43.2%
Magazines: 41.7%
Newspapers: 36.9%
Radio: 17.9%

Source: Brandweek, May 17 2008. Click headline for full story.

Spending Habits of the Business Elite

The business elite, defined as execs with 250+ employees and salaries of $400K+, exhibit the following characteristics:

• 43% take $3000+ per person vacations
• 1 in 4 own vacation homes
• 1 in 4 own jewelry in excess of $4000

Source: Brandweek, May 17 2008. Click headline for full story.