Thursday, May 29, 2008

Luxury Hotel Market Remains Strong Despite Economic Downturn

Despite the current downturn in the U.S. economy that includes a drop in overall hotel occupancy and revenue growth, luxury hotels continue to show strength, according to a new study by Market Matrix.
  • Even though luxury hotels have increased their prices, customer satisfaction with these high-priced hotels has increased.
  • Other positive indicators for luxury hotels: reduced price sensitivity and improved perceptions of value among luxury hotel consumers.
  • The luxury brands showing the biggest gains in the study were Starwood's The Luxury Collection (+3.7), Grand Hyatt (+3.6), and Intercontinental (+2.7).

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