Trends in Social Networking Among America's Affluent

The wealthy - defined as Americans with HHI $150K+ - exhibit the following online social networking behaviors:

• 60% belong to social networking sites - more than double the number who belonged a year ago

• Have an average of 110 connections/friends
  

• Belong to an average of 2.8 networks
  
  
• Top social networks they belong to:
• Yahoo Groups - 23%
• Classmates.com - 21%
• YouTube - 20%
• My Space - 16%
• LinkedIn - 13%
• Facebook - 11%
• Wikipedia - 10%
• MSN Groups - 9%
• Flickr - 6%

Source: Luxury Institute, 2008