Want wealthy consumers to frequent your store? It may depend on what mall you're in. These are the top four features that determine the malls where the wealthy shop:
1. A proliferation of high-end retailers
Two-thirds of wealthy shoppers say that the presence of high-end retailers like Neiman Marcus determine which malls they frequent.
2. Smaller service-oriented stores
47% of the wealthy say they need banks at the mall, and 40% say jewelry repair stores draw them in.
3. A mix of indoor/outdoor shopping
27 percent of the wealthy, especially wealthy consumers younger than 55, say they prefer the mix of indoor and outdoor shopping at a "lifestyle center" with landscaped grounds, park benches, fountains and artwork.
4. Good security
Good security at the mall is important to the wealthy, especially wealthy women (3/4 cited this as "important" in their selection of a mall). They care about placement of call-for-aid boxes in the mall and the parking facility, the ability to dial *88 from any pay phone at the mall and connect to security and electronic signs in parking garages directing shoppers to available parking spaces.
Source: The Luxury Institute
1 comment:
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