Sunday, April 20, 2008

How the Wealthy Rate Luxury Brands


The 2008 Luxury Brand Status Index Survey indicates that the wealthy rank these brands #1 in customer experience:
  • Fractional Clubs:
    St. Regis Grand Residence Club (#1) and Ritz Carlton Club (#2)

  • Alcoholic Beverages:
    Dom Perignon (#1 Champagne), Patron (#1 Tequila), Macallan (#1 Scotch), Far Niente (#1 Wine), Grey Goose (#1 Vodka), Bombay Sapphire (#1 Gin), Grand Marnier (#1 Cognac), 10 Cane (#1 Rum), Woodford Reserve (#1 Whiskey)

  • Cruise Lines:
    Silversea (#1), Seabourn (#2), Lindland Expeditions (#3)

  • Retailer:
    Bergdorf Goodman (#1), Nordstrom (#2), Barneys (#3)

  • Audio:
    Bang and Olufsen (#1), Bose (#2), Bowers and Wilkins (#3)

  • Fashion Brand:
    Gucci (#1), Louis Vuitton (#2), Faconable (#3)

  • Automobile:
    Lexus (#1), Infiniti (#2), Acura (#3)

  • Accounting Firms:
    PriceWaterhouseCoopers (#1), Deloitte & Touche (#2), Ernst & Young (#3)

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